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Photoshop HTML5 Hype


To ensure understanding of readers, always use the arrows in pair by placing them at either end of the marquee with a transparency of about 30% opacity. Do not color the arrows. These icons serve only as visual prompts, not buttons to trigger movement.


  • Ensure that the visual content “knits” well into a loop (seamless connection between start and end).
  • Do not use a panorama to showcase products; readers quickly tire of viewing the same three or four products on a loop.
  • Use the 65 px arrows (at around 30% opacity) for full-screen, half-screen, 1/3 vertical and 1/3 horizontal ads. With smaller ads, use the 40 px arrows (at around 30% opacity).

Supported formats

  • Full-screen


    980 x 670
    500 Ko
  • Half-screen


    480 x 670
    400 Ko
  • ¼ vertical

    ¼ vertical

    230 x 670
    200 Ko
  • ¼ horizontal

    ¼ horizontal

    480 x 325
    200 Ko
  • ⅙ horizontal

    ⅙ horizontal

    480 x 210
    200 Ko


Security area used for the screen change.

To facilitate the screen change and prevent accidental opening of the new Slide Over panel in iOS 9, this area placed in full-screen format must be free from any interaction using a sliding movement of the finger on the screen. It is also recommended that any elements displayed at the bottom of the page, such as the company logo, the +WEB target and the call to action, be left static.