What is the purpose of this Creative Toolkit?
This kit is designed to provide tools for advertisers who want to create display ads for La Presse+. It explains the various interactions available in our digital edition along with the techniques required to effectively design an ad.
How can I best view the contents of this Creative Toolkit?
The kit is designed for viewing on digital tablets. Its contents may be viewed on a computer, but some interactions may not be reproduced properly.
To see a sample interaction or read technical advice on a certain type of interaction, select the title of the interaction in the "Interactions" menu.
Note that the application contents are updated automatically.
What programming languages can be used to design an ad for La Presse+?
Is it possible to create an ad for La Presse+ without any knowledge of HTML coding?
You can use HYPE software, created by the firm Tumult. It allows you to quickly and easily create animated documents compatible with La Presse+
Note that this software requires iOS 10.6.6 or later. You can download Hype by clicking here.
Is it possible to use more than one interaction in the same ad?
Yes. Note, however, that certain interactions cannot be used together;
e.g., a 360° and an Accordion will not work in the same ad. You can, however, divide the ad into two zones and assign a different interaction to each.
Why do some of the interactions not work on a computer?
This Creative Toolkit is designed for viewing on digital tablets. Its contents may be viewed on a computer, but some interactions may not be reproduced properly.
Which interactions are incompatible with computers?
The interactions that will not be reproduced properly on a computer are:- Carousel;
Why do some of the interactions not work on some Web browsers?
This is because the interactions are designed to be compatible with tablets. Safari and Chrome are the browsers that allow for the best viewing of the ads. You need to make sure, however, that you have the latest updates to those browsers installed. There may be incompatibilities with Firefox and some other browsers, e.g., Internet Explorer.
Are the contents of the Creative Toolkit viewable on an iPhone?
The toolkit is designed for optimum viewing on a tablet. The iPhone’s smaller screen size does not allow for the optimum La Presse+ experience.
How do I uncompress the interactions that come with the Creative Toolkit?
If you are in a Windows environment, extract these files using WinZip If you are using Apple OS, its native Archive Utility will handle the extraction.
Is it possible to add Google Analytics code to an ad?
Not at the moment.
Is it possible to use APIs, like the Google Maps API?
Yes, you can program an ad using APIs. Note, however, that the reader’s tablet must be connected to the Internet for the interaction to work. If the tablet is offline, part of your ad will not be visible.
Note also that in this case, you must include a message explaining this characteristic of your ad to the reader, e.g.: “Ce contenu n’est pas accessible actuellement en raison de l’absence d’une connexion internet” (“This content is not currently available because your tablet is not connected to the Internet”).
Will my ad still work if the reader is offline?
Yes, but note that video and audio content as well as API calls will not be available.
If your ad uses one of these file types, you must include a message explaining this characteristic of your ad to the reader, e.g.: “Ce contenu n’est pas accessible actuellement en raison de l’absence d’une connexion internet” (“This content is not currently available because your tablet is not connected to the Internet”).