FAQ

This kit is designed to provide tools for advertisers who want to create display ads for La Presse+. It explains the various interactions available in our digital edition along with the techniques required to effectively design an ad.

The kit is designed for viewing on digital tablets. Its contents may be viewed on a computer, but some interactions may not be reproduced properly.

To see a sample interaction or read technical advice on a certain type of interaction, select the title of the interaction in the "Interactions" menu.

Note that the application contents are updated automatically.

All La Presse+ ads are in HTML5 format, which means the JavaScript and jQuery scripting languages must be used for ad creation.

All of our ads are in HTML5 format, which means you may use any HTML production software (e.g., Dreamweaver, Coda or Nvu).

You can use HYPE software, created by the firm Tumult. It allows you to quickly and easily create animated documents compatible with La Presse+

Note that this software requires iOS 10.6.6 or later. You can download Hype by clicking here.

Yes. Note, however, that certain interactions cannot be used together;

e.g., a 360° and an Accordion will not work in the same ad. You can, however, divide the ad into two zones and assign a different interaction to each.

This Creative Toolkit is designed for viewing on digital tablets. Its contents may be viewed on a computer, but some interactions may not be reproduced properly.

The interactions that will not be reproduced properly on a computer are:

- Carousel;
- Explorer;
- Shaker.

After you’ve downloaded the .zip file containing the source code for the interactions you’re interested in, you can open the HTML files with an HTML editor such as Dreamweaver, Coda or Nvu.

This is because the interactions are designed to be compatible with tablets. Safari and Chrome are the browsers that allow for the best viewing of the ads. You need to make sure, however, that you have the latest updates to those browsers installed. There may be incompatibilities with Firefox and some other browsers, e.g., Internet Explorer.

The toolkit is designed for optimum viewing on a tablet. The iPhone’s smaller screen size does not allow for the optimum La Presse+ experience.

If you are in a Windows environment, extract these files using WinZip If you are using Apple OS, its native Archive Utility will handle the extraction.

Not at the moment.

Yes, you can program an ad using APIs. Note, however, that the reader’s tablet must be connected to the Internet for the interaction to work. If the tablet is offline, part of your ad will not be visible.

Note also that in this case, you must include a message explaining this characteristic of your ad to the reader, e.g.: “Ce contenu n’est pas accessible actuellement en raison de l’absence d’une connexion internet” (“This content is not currently available because your tablet is not connected to the Internet”).

Yes, but note that video and audio content as well as API calls will not be available.

If your ad uses one of these file types, you must include a message explaining this characteristic of your ad to the reader, e.g.: “Ce contenu n’est pas accessible actuellement en raison de l’absence d’une connexion internet” (“This content is not currently available because your tablet is not connected to the Internet”).