10 tips to give your ad impact

10 tips to give your ad impact

  • 1.1

    1. Define your objectives

    • Decide what the goal of your ad is before you start designing it.
  • 1.2

    2. Understand tablet-based media

    • Don’t replicate a print ad; leverage the interactive potential of tablets.
  • 1.3

    3. Grab the reader’s attention

    • Create an original, fun and entertaining concept to pique reader curiosity.
  • 1.4

    4. Keep the navigation simple

    • Use only one type of interaction per ad; this makes for a better user experience.
  • 1.5

    5. Keep the message simple

    • For greater effectiveness, deliver your key messages in few words.
  • 1.6

    6. Use the right browse cues

    • Always use the standard La Presse+ icons to simplify things for the reader.
  • 1.7

    7. Prompt the reader to tap through to your site

    • Use the +WEB link: that way you can keep your text simple and allow the reader to continue their experience on your website.
  • 1.8

    8. Include a call to action

    • Use prompts like “DÉCOUVREZ” (“Discover”) or “PARTICIPEZ” (“Be part of…”) close to your +WEB link to increase the odds of tap-through.
  • 1.9

    9. Make sure everything is readable

    • Comply with the suggested minimum type size to ensure optimum legibility and get your message across effectively.
  • 1.10

    10. Use images to capture attention

    • Make sure to use high-quality photos: 40% of readers respond to images better than text.